diff --git a/bower.json b/bower.json
index 9e35ecb97..55d7f23b2 100644
--- a/bower.json
+++ b/bower.json
@@ -27,7 +27,7 @@
     "n-topic-search": "^1.0.0",
     "n-ui-foundations": "^3.0.0",
     "next-session-client": "^2.3.1",
-    "o-ads": "^8.3.0",
+    "o-ads": "^9.0.1",
     "o-cookie-message": "^3.1.1",
     "o-errors": "^3.5.1",
     "o-expander": "^4.2.2",
diff --git a/components/n-ui/ads/js/oAdsConfig.js b/components/n-ui/ads/js/oAdsConfig.js
index ab1464eba..842982163 100644
--- a/components/n-ui/ads/js/oAdsConfig.js
+++ b/components/n-ui/ads/js/oAdsConfig.js
@@ -22,7 +22,7 @@ module.exports = function (flags, appName, adOptions) {
 		}
 	};
 
-	const validateAdsTrafficApi = ((flags.get('validateAdsTraffic') && flags.get('validateAdsTraffic')==='variant')) ? `${apiUrlRoot}validate-traffic` : null;
+	const validateAdsTrafficApi = ((flags.get('validateAdsTraffic') && flags.get('validateAdsTraffic') === 'variant')) ? `${apiUrlRoot}validate-traffic` : null;
 
 	function getContextualTargeting (appName) {
 		let uuid;
@@ -108,7 +108,8 @@ module.exports = function (flags, appName, adOptions) {
 			page: getContextualTargeting(appName),
 			usePageZone: true
 		},
-		validateAdsTrafficApi : validateAdsTrafficApi
+		validateAdsTrafficApi: validateAdsTrafficApi,
+		disableConsentCookie: flags.get('adsDisableCookieConsent') ? true : false
 	};
 
 };