analytics.md

Video analytics

An overview of the o-video analytics.

Adverts events

The advert events are fired by the Google IMA SDK.

• adRequested - The request to the ad server has been made.
• adStart - The advert started.
• adComplete - The advert finished (i.e. played through to the end).
• adSkippable - The advert is skippable, fired when the state changes to skippable.
• adSkip - The user skipped the advert.

Each event comes with extra detail.

detail: {
	advertising: true,
	category: 'video',
	contentId: this.video.opts.id,
	progress: 0,
	adDuration: ad.getDuration(),
	adMinDuration: ad.getMinSuggestedDuration(),
	adTitle: ad.getTitle(),
	adProgress: this.getAdProgress()
}

More details of the ad.* API calls are in the IMA SDK.

Video events

The video events are fired as part of the native HTML Media Events API.

• playing - The video started playing.
• progress - The video played through to a particular waypoint, defaults to firing events at ~25/50/75/100% progress.
• ended - The video played through to the end
• seeked - The user jumped to a point in the video.
• pause - The user paused the video.

Each event has the following additional properties,

detail: {
	action: ev.type,
	advertising: video.opts.advertising,
	category: 'video',
 	contentId: video.opts.id,
	progress: video.getProgress(),
	duration: video.getDuration()
}

Further, there is a watched event which is fired on page unload, which contains how much (in seconds) of the video was actually watched, e.g.

detail: {
    category: 'video',
    action: 'watched',
    advertising: true,
    contentId: 5290303519001
    amount: 83.47, // amount of the video actually watched, in seconds
    amountPercentage: 71.96 // as percentage of the total length of the video, could be > 100
}