diff --git a/crates/bevy_render/src/color/mod.rs b/crates/bevy_render/src/color/mod.rs
index 4fe72e7c3b348..4b9574dc22a75 100644
--- a/crates/bevy_render/src/color/mod.rs
+++ b/crates/bevy_render/src/color/mod.rs
@@ -250,10 +250,14 @@ impl Color {
     /// # use bevy_render::color::Color;
     /// let color = Color::hex("FF00FF").unwrap(); // fuchsia
     /// let color = Color::hex("FF00FF7F").unwrap(); // partially transparent fuchsia
+    ///
+    /// // A standard hex color notation is also available
+    /// assert_eq!(Color::hex("#FFFFFF").unwrap(), Color::rgb(1.0, 1.0, 1.0));
     /// ```
     ///
     pub fn hex<T: AsRef<str>>(hex: T) -> Result<Color, HexColorError> {
         let hex = hex.as_ref();
+        let hex = hex.strip_prefix('#').unwrap_or(hex);
 
         // RGB
         if hex.len() == 3 {
diff --git a/examples/3d/pbr.rs b/examples/3d/pbr.rs
index 926a7eadfb577..c3159cff3fcea 100644
--- a/examples/3d/pbr.rs
+++ b/examples/3d/pbr.rs
@@ -30,7 +30,7 @@ fn setup(
                     .unwrap(),
                 ),
                 material: materials.add(StandardMaterial {
-                    base_color: Color::hex("ffd891").unwrap(),
+                    base_color: Color::hex("#ffd891").unwrap(),
                     // vary key PBR parameters on a grid of spheres to show the effect
                     metallic: y01,
                     perceptual_roughness: x01,
@@ -51,7 +51,7 @@ fn setup(
             .unwrap(),
         ),
         material: materials.add(StandardMaterial {
-            base_color: Color::hex("ffd891").unwrap(),
+            base_color: Color::hex("#ffd891").unwrap(),
             // vary key PBR parameters on a grid of spheres to show the effect
             unlit: true,
             ..default()