Company Purpose
* Define the company/business in a single declarative sentence.
Problem
* Describe the pain of the customer (or the customer’s customer).
* Outline how the customer addresses the issue today.
Solution
* Demonstrate your company’s value proposition to make the customer’s life better.
* Show where your product physically sits.
* Provide use cases.
Why Now
* Set-up the historical evolution of your category.
* Define recent trends that make your solution possible.
Market Size
* Identify/profile the customer you cater to.
* Calculate the TAM (top down), SAM (bottoms up) and SOM.
Competition
* List competitors
* List competitive advantages
Product
* Product line-up (form factor, functionality, features, architecture, intellectual property).
* Development roadmap.
Business Model
* Revenue model
* Pricing
* Average account size and/or lifetime value
* Sales & distribution model
* Customer/pipeline list
Team
* Founders & Management
* Board of Directors/Board of Advisors
Financials
* P&L
* Balance sheet
* Cash flow
* Cap table
* The deal