diff --git a/App/iOS/Delegates/AppDelegate.swift b/App/iOS/Delegates/AppDelegate.swift
index 876b3cd9284..488e447f17f 100644
--- a/App/iOS/Delegates/AppDelegate.swift
+++ b/App/iOS/Delegates/AppDelegate.swift
@@ -198,6 +198,9 @@ class AppDelegate: UIResponder, UIApplicationDelegate {
       // To avoid unexpected problems we clear all vpn keychain items.
       // New set of keychain items will be created on purchase or iap restoration.
       BraveVPN.clearCredentials()
+      
+      // Always load YouTube in Brave for new users
+      Preferences.General.keepYouTubeInBrave.value = true
     }
 
     if UserReferralProgram.shared != nil {
diff --git a/Sources/Brave/Frontend/Browser/TabManagerNavDelegate.swift b/Sources/Brave/Frontend/Browser/TabManagerNavDelegate.swift
index 357944324ae..4f86026253b 100644
--- a/Sources/Brave/Frontend/Browser/TabManagerNavDelegate.swift
+++ b/Sources/Brave/Frontend/Browser/TabManagerNavDelegate.swift
@@ -67,9 +67,17 @@ class TabManagerNavDelegate: NSObject, WKNavigationDelegate {
     }
   }
 
-  private func defaultAllowPolicy() -> WKNavigationActionPolicy {
+  private func defaultAllowPolicy(for navigationAction: WKNavigationAction) -> WKNavigationActionPolicy {
     let isPrivateBrowsing = tabManager?.privateBrowsingManager.isPrivateBrowsing == true
-    if isPrivateBrowsing || !Preferences.General.followUniversalLinks.value {
+    func isYouTubeLoad() -> Bool {
+      guard let domain = navigationAction.request.mainDocumentURL?.baseDomain else {
+        return false
+      }
+      let domainsWithUniversalLinks: Set<String> = ["youtube.com", "youtu.be"]
+      return domainsWithUniversalLinks.contains(domain)
+    }
+    if isPrivateBrowsing || !Preferences.General.followUniversalLinks.value ||
+        (Preferences.General.keepYouTubeInBrave.value && isYouTubeLoad()) {
       // Stop Brave from opening universal links by using the private enum value
       // `_WKNavigationActionPolicyAllowWithoutTryingAppLink` which is defined here:
       // https://github.com/WebKit/WebKit/blob/main/Source/WebKit/UIProcess/API/Cocoa/WKNavigationDelegatePrivate.h#L62
@@ -81,7 +89,7 @@ class TabManagerNavDelegate: NSObject, WKNavigationDelegate {
   
   @MainActor
   func webView(_ webView: WKWebView, decidePolicyFor navigationAction: WKNavigationAction, preferences: WKWebpagePreferences) async -> (WKNavigationActionPolicy, WKWebpagePreferences) {
-    var res = defaultAllowPolicy()
+    var res = defaultAllowPolicy(for: navigationAction)
     var pref = preferences
     
     for delegate in delegates {
diff --git a/Sources/Brave/Frontend/ClientPreferences.swift b/Sources/Brave/Frontend/ClientPreferences.swift
index 1faa2df4d42..0a2575a33b7 100644
--- a/Sources/Brave/Frontend/ClientPreferences.swift
+++ b/Sources/Brave/Frontend/ClientPreferences.swift
@@ -73,6 +73,9 @@ extension Preferences {
 
     /// Whether or not the app (in regular browsing mode) will follow universal links
     static let followUniversalLinks = Option<Bool>(key: "general.follow-universal-links", default: true)
+    
+    /// Whether or not the app will always load YouTube in Brave
+    public static let keepYouTubeInBrave = Option<Bool>(key: "general.follow-universal-links.youtube", default: false)
 
     /// Whether or not the pull-to-refresh control is added to web views
     static let enablePullToRefresh = Option<Bool>(key: "general.enable-pull-to-refresh", default: true)
diff --git a/Sources/Brave/Frontend/Settings/Display/MediaSettingsView.swift b/Sources/Brave/Frontend/Settings/Display/MediaSettingsView.swift
index 10091f6e57e..bc5fe37e03b 100644
--- a/Sources/Brave/Frontend/Settings/Display/MediaSettingsView.swift
+++ b/Sources/Brave/Frontend/Settings/Display/MediaSettingsView.swift
@@ -10,6 +10,7 @@ import BraveUI
 
 struct MediaSettingsView: View {
   @ObservedObject var enableBackgroundAudio = Preferences.General.mediaAutoBackgrounding
+  @ObservedObject var keepYouTubeInBrave = Preferences.General.keepYouTubeInBrave
   
   var body: some View {
     Form {
@@ -22,6 +23,10 @@ struct MediaSettingsView: View {
       .listRowBackground(Color(.secondaryBraveGroupedBackground))
       
       Section(header: Text(Strings.Settings.youtube)) {
+        Toggle(isOn: $keepYouTubeInBrave.value) {
+          Text(Strings.Settings.openYouTubeInBrave)
+        }
+        .toggleStyle(SwitchToggleStyle(tint: .accentColor))
         NavigationLink(destination: QualitySettingsView()) {
           VStack(alignment: .leading) {
             Text(Strings.Settings.highestQualityPlayback)
diff --git a/Sources/BraveStrings/BraveStrings.swift b/Sources/BraveStrings/BraveStrings.swift
index 1efb7fb70cf..3fc51d1e529 100644
--- a/Sources/BraveStrings/BraveStrings.swift
+++ b/Sources/BraveStrings/BraveStrings.swift
@@ -858,6 +858,15 @@ extension Strings {
       comment: "Header for the Youtube settings section"
     )
     
+    public static let openYouTubeInBrave =
+    NSLocalizedString(
+      "settings.openYouTubeInBrave",
+      tableName: "BraveShared",
+      bundle: .module,
+      value: "Open YouTube links in Brave",
+      comment: "A toggle label which lets the user always open YouTube urls in Brave"
+    )
+    
     public static let highestQualityPlayback =
     NSLocalizedString(
       "settings.highestQualityPlayback",