diff --git a/x-pack/plugins/observability_solution/inventory/.storybook/get_mock_inventory_context.tsx b/x-pack/plugins/observability_solution/inventory/.storybook/get_mock_inventory_context.tsx
index da59f29c578429..6739e21abe2802 100644
--- a/x-pack/plugins/observability_solution/inventory/.storybook/get_mock_inventory_context.tsx
+++ b/x-pack/plugins/observability_solution/inventory/.storybook/get_mock_inventory_context.tsx
@@ -6,6 +6,7 @@
  */
 
 import { coreMock } from '@kbn/core/public/mocks';
+import { EntityManagerPublicPluginStart } from '@kbn/entityManager-plugin/public';
 import type { ObservabilitySharedPluginStart } from '@kbn/observability-shared-plugin/public';
 import type { InferencePublicStart } from '@kbn/inference-plugin/public';
 import type { SharePluginStart } from '@kbn/share-plugin/public';
@@ -17,6 +18,7 @@ export function getMockInventoryContext(): InventoryKibanaContext {
 
   return {
     ...coreStart,
+    entityManager: {} as unknown as EntityManagerPublicPluginStart,
     observabilityShared: {} as unknown as ObservabilitySharedPluginStart,
     inference: {} as unknown as InferencePublicStart,
     share: {} as unknown as SharePluginStart,
diff --git a/x-pack/plugins/observability_solution/inventory/public/assets/entities_inventory_dark.png b/x-pack/plugins/observability_solution/inventory/public/assets/entities_inventory_dark.png
new file mode 100644
index 00000000000000..991abf611a0052
Binary files /dev/null and b/x-pack/plugins/observability_solution/inventory/public/assets/entities_inventory_dark.png differ
diff --git a/x-pack/plugins/observability_solution/inventory/public/assets/entities_inventory_light.png b/x-pack/plugins/observability_solution/inventory/public/assets/entities_inventory_light.png
new file mode 100644
index 00000000000000..f313d3df548424
Binary files /dev/null and b/x-pack/plugins/observability_solution/inventory/public/assets/entities_inventory_light.png differ
diff --git a/x-pack/plugins/observability_solution/inventory/public/components/entity_enablement/enable_entity_model_button.tsx b/x-pack/plugins/observability_solution/inventory/public/components/entity_enablement/enable_entity_model_button.tsx
new file mode 100644
index 00000000000000..6f13c33585bca5
--- /dev/null
+++ b/x-pack/plugins/observability_solution/inventory/public/components/entity_enablement/enable_entity_model_button.tsx
@@ -0,0 +1,68 @@
+/*
+ * Copyright Elasticsearch B.V. and/or licensed to Elasticsearch B.V. under one
+ * or more contributor license agreements. Licensed under the Elastic License
+ * 2.0; you may not use this file except in compliance with the Elastic License
+ * 2.0.
+ */
+
+import { EuiButton } from '@elastic/eui';
+import { i18n } from '@kbn/i18n';
+import React, { useState } from 'react';
+import { EntityManagerUnauthorizedError } from '@kbn/entityManager-plugin/public';
+import type { IHttpFetchError, ResponseErrorBody } from '@kbn/core/public';
+import { useKibana } from '../../hooks/use_kibana';
+import { Unauthorized } from './unauthorized_modal';
+
+export function EnableEntityModelButton({ onSuccess }: { onSuccess: () => void }) {
+  const {
+    services: { entityManager, notifications },
+  } = useKibana();
+
+  const [isLoading, setIsLoading] = useState(false);
+  const [showModal, setModalVisible] = useState(false);
+
+  const handleEnablement = async () => {
+    setIsLoading(true);
+    try {
+      const response = await entityManager.entityClient.enableManagedEntityDiscovery();
+
+      if (response.success) {
+        setIsLoading(false);
+        onSuccess();
+      } else {
+        throw new Error(response.message);
+      }
+    } catch (error) {
+      setIsLoading(false);
+
+      if (error instanceof EntityManagerUnauthorizedError) {
+        setModalVisible(true);
+        return;
+      }
+
+      const err = error as Error | IHttpFetchError<ResponseErrorBody>;
+      notifications.toasts.addDanger({
+        title: i18n.translate('xpack.inventory.eemEnablement.errorTitle', {
+          defaultMessage: 'Error while enabling the new entity model',
+        }),
+        text: 'response' in err ? err.body?.message ?? err.response?.statusText : err.message,
+      });
+    }
+  };
+
+  return (
+    <>
+      <EuiButton
+        isLoading={isLoading}
+        data-test-subj="inventoryInventoryPageTemplateFilledButton"
+        fill
+        onClick={handleEnablement}
+      >
+        {i18n.translate('xpack.inventory.noData.card.button', {
+          defaultMessage: 'Enable',
+        })}
+      </EuiButton>
+      {showModal ? <Unauthorized onClose={() => setModalVisible(false)} /> : null}
+    </>
+  );
+}
diff --git a/x-pack/plugins/observability_solution/inventory/public/components/entity_enablement/unauthorized_modal.tsx b/x-pack/plugins/observability_solution/inventory/public/components/entity_enablement/unauthorized_modal.tsx
new file mode 100644
index 00000000000000..790240e66e4338
--- /dev/null
+++ b/x-pack/plugins/observability_solution/inventory/public/components/entity_enablement/unauthorized_modal.tsx
@@ -0,0 +1,100 @@
+/*
+ * Copyright Elasticsearch B.V. and/or licensed to Elasticsearch B.V. under one
+ * or more contributor license agreements. Licensed under the Elastic License
+ * 2.0; you may not use this file except in compliance with the Elastic License
+ * 2.0.
+ */
+
+import React from 'react';
+import { i18n } from '@kbn/i18n';
+import {
+  EuiButton,
+  EuiConfirmModal,
+  EuiFlexGroup,
+  EuiFlexItem,
+  EuiIcon,
+  EuiImage,
+  EuiLink,
+  EuiPanel,
+  EuiSpacer,
+  EuiText,
+  EuiTitle,
+  useEuiTheme,
+  COLOR_MODES_STANDARD,
+} from '@elastic/eui';
+import inventoryLight from '../../assets/entities_inventory_light.png';
+import inventoryDark from '../../assets/entities_inventory_dark.png';
+
+export function Unauthorized({ onClose }: { onClose: () => void }) {
+  const { colorMode } = useEuiTheme();
+
+  return (
+    <EuiConfirmModal
+      style={{
+        width: '630px',
+      }}
+      onCancel={onClose}
+      onConfirm={onClose}
+      confirmButtonText={
+        <EuiButton data-test-subj="xpack.inventory.unauthorised.button" fill size="s">
+          {i18n.translate('xpack.inventory.unauthorised.button', {
+            defaultMessage: 'OK',
+          })}
+        </EuiButton>
+      }
+      cancelButtonText={
+        <EuiLink
+          target="_blank"
+          data-test-subj="inventoryUnauthorizedLinkExternal"
+          href="https://ela.st/docs-entity-inventory"
+          external
+        >
+          {i18n.translate('xpack.inventory.unauthorized.linkLabel', {
+            defaultMessage: 'Learn more',
+          })}
+        </EuiLink>
+      }
+      defaultFocusedButton="confirm"
+    >
+      <EuiPanel hasShadow={false}>
+        <EuiFlexGroup direction="column" justifyContent="center" alignItems="center" gutterSize="m">
+          <EuiFlexItem>
+            <EuiIcon type="lock" size="l" />
+          </EuiFlexItem>
+          <EuiFlexItem>
+            <EuiTitle>
+              <h2>
+                {i18n.translate('xpack.inventory.unauthorised.title', {
+                  defaultMessage: 'Insufficient permissions',
+                })}
+              </h2>
+            </EuiTitle>
+          </EuiFlexItem>
+        </EuiFlexGroup>
+      </EuiPanel>
+
+      <EuiPanel hasShadow={false} paddingSize="s">
+        <EuiText grow={false} textAlign="center">
+          <p>
+            {i18n.translate('xpack.inventory.unauthorised.body', {
+              defaultMessage:
+                "You don't have permissions to turn on the Elastic Entity Model. Please ask your administrator to enable this for you so you can see everything you have in one place.",
+            })}
+          </p>
+        </EuiText>
+      </EuiPanel>
+      <EuiSpacer size="m" />
+      <EuiPanel hasBorder paddingSize="none">
+        <EuiImage
+          allowFullScreen
+          size="xl"
+          src={colorMode === COLOR_MODES_STANDARD.dark ? inventoryDark : inventoryLight}
+          alt={i18n.translate('xpack.inventory.unauthorised.image.at,', {
+            defaultMessage:
+              'Image of the new experience of the entities inventory, showing services, hosts and containers',
+          })}
+        />
+      </EuiPanel>
+    </EuiConfirmModal>
+  );
+}
diff --git a/x-pack/plugins/observability_solution/inventory/public/components/entity_enablement/welcome_modal.tsx b/x-pack/plugins/observability_solution/inventory/public/components/entity_enablement/welcome_modal.tsx
new file mode 100644
index 00000000000000..18adc9f87c43e8
--- /dev/null
+++ b/x-pack/plugins/observability_solution/inventory/public/components/entity_enablement/welcome_modal.tsx
@@ -0,0 +1,100 @@
+/*
+ * Copyright Elasticsearch B.V. and/or licensed to Elasticsearch B.V. under one
+ * or more contributor license agreements. Licensed under the Elastic License
+ * 2.0; you may not use this file except in compliance with the Elastic License
+ * 2.0.
+ */
+
+import React from 'react';
+import { i18n } from '@kbn/i18n';
+import {
+  EuiButton,
+  EuiConfirmModal,
+  EuiFlexGroup,
+  EuiFlexItem,
+  EuiIcon,
+  EuiImage,
+  EuiLink,
+  EuiPanel,
+  EuiSpacer,
+  EuiText,
+  EuiTitle,
+  useEuiTheme,
+  COLOR_MODES_STANDARD,
+} from '@elastic/eui';
+import inventoryLight from '../../assets/entities_inventory_light.png';
+import inventoryDark from '../../assets/entities_inventory_dark.png';
+
+export function Welcome({ onClose, onConfirm }: { onClose: () => void; onConfirm: () => void }) {
+  const { colorMode } = useEuiTheme();
+
+  return (
+    <EuiConfirmModal
+      style={{
+        width: '630px',
+      }}
+      onCancel={onClose}
+      onConfirm={onConfirm}
+      confirmButtonText={
+        <EuiButton data-test-subj="xpack.inventory.welcome.button.open" fill size="s">
+          {i18n.translate('xpack.inventory.welcome.button', {
+            defaultMessage: 'OK',
+          })}
+        </EuiButton>
+      }
+      cancelButtonText={
+        <EuiLink
+          target="_blank"
+          data-test-subj="inventoryWelcomeLinkExternal"
+          href="https://ela.st/docs-entity-inventory"
+          external
+        >
+          {i18n.translate('xpack.inventory.welcome.linkLabel', {
+            defaultMessage: 'Learn more',
+          })}
+        </EuiLink>
+      }
+      defaultFocusedButton="confirm"
+    >
+      <EuiPanel hasShadow={false}>
+        <EuiFlexGroup direction="column" justifyContent="center" alignItems="center" gutterSize="m">
+          <EuiFlexItem>
+            <EuiIcon type="logoElastic" size="l" />
+          </EuiFlexItem>
+          <EuiFlexItem>
+            <EuiTitle>
+              <h2>
+                {i18n.translate('xpack.inventory.welcome.title', {
+                  defaultMessage: 'See everything you have in one place!',
+                })}
+              </h2>
+            </EuiTitle>
+          </EuiFlexItem>
+        </EuiFlexGroup>
+      </EuiPanel>
+
+      <EuiPanel hasShadow={false} paddingSize="s">
+        <EuiText grow={false} textAlign="center">
+          <p>
+            {i18n.translate('xpack.inventory.welcome.body', {
+              defaultMessage:
+                'The inventory will show all of your observed entities in one place so you can detect and resolve problems with them faster.',
+            })}
+          </p>
+        </EuiText>
+      </EuiPanel>
+      <EuiSpacer size="m" />
+      <EuiPanel hasBorder paddingSize="none">
+        <EuiImage
+          size="xl"
+          src={colorMode === COLOR_MODES_STANDARD.dark ? inventoryDark : inventoryLight}
+          allowFullScreen
+          alt={i18n.translate('xpack.inventory.welcome.image.alt', {
+            defaultMessage:
+              'Image of the new experience of the entities inventory, showing services, hosts and containers',
+          })}
+        />
+      </EuiPanel>
+    </EuiConfirmModal>
+  );
+}
diff --git a/x-pack/plugins/observability_solution/inventory/public/components/inventory_page_template/index.tsx b/x-pack/plugins/observability_solution/inventory/public/components/inventory_page_template/index.tsx
index 7c5d94fe26449b..77f47cd8235b38 100644
--- a/x-pack/plugins/observability_solution/inventory/public/components/inventory_page_template/index.tsx
+++ b/x-pack/plugins/observability_solution/inventory/public/components/inventory_page_template/index.tsx
@@ -7,6 +7,9 @@
 import { i18n } from '@kbn/i18n';
 import React from 'react';
 import { useKibana } from '../../hooks/use_kibana';
+import { getEntityManagerEnablement } from './no_data_config';
+import { useEntityManager } from '../../hooks/use_entity_manager';
+import { Welcome } from '../entity_enablement/welcome_modal';
 
 export function InventoryPageTemplate({ children }: { children: React.ReactNode }) {
   const {
@@ -14,9 +17,26 @@ export function InventoryPageTemplate({ children }: { children: React.ReactNode
   } = useKibana();
 
   const { PageTemplate: ObservabilityPageTemplate } = observabilityShared.navigation;
+  const {
+    isEntityManagerEnabled,
+    isEnablementLoading,
+    refresh,
+    showWelcomedModal,
+    toggleWelcomedModal,
+  } = useEntityManager();
+
+  const handleSuccess = () => {
+    refresh();
+    toggleWelcomedModal();
+  };
 
   return (
     <ObservabilityPageTemplate
+      noDataConfig={getEntityManagerEnablement({
+        enabled: isEntityManagerEnabled,
+        loading: isEnablementLoading,
+        onSuccess: handleSuccess,
+      })}
       pageHeader={{
         pageTitle: i18n.translate('xpack.inventory.inventoryPageHeaderLabel', {
           defaultMessage: 'Inventory',
@@ -24,6 +44,9 @@ export function InventoryPageTemplate({ children }: { children: React.ReactNode
       }}
     >
       {children}
+      {showWelcomedModal ? (
+        <Welcome onClose={toggleWelcomedModal} onConfirm={toggleWelcomedModal} />
+      ) : null}
     </ObservabilityPageTemplate>
   );
 }
diff --git a/x-pack/plugins/observability_solution/inventory/public/components/inventory_page_template/no_data_config.tsx b/x-pack/plugins/observability_solution/inventory/public/components/inventory_page_template/no_data_config.tsx
new file mode 100644
index 00000000000000..3b12e11d2ba7cf
--- /dev/null
+++ b/x-pack/plugins/observability_solution/inventory/public/components/inventory_page_template/no_data_config.tsx
@@ -0,0 +1,67 @@
+/*
+ * Copyright Elasticsearch B.V. and/or licensed to Elasticsearch B.V. under one
+ * or more contributor license agreements. Licensed under the Elastic License
+ * 2.0; you may not use this file except in compliance with the Elastic License
+ * 2.0.
+ */
+
+import React from 'react';
+import { i18n } from '@kbn/i18n';
+import { FormattedMessage } from '@kbn/i18n-react';
+import { EuiLink } from '@elastic/eui';
+import { EnableEntityModelButton } from '../entity_enablement/enable_entity_model_button';
+
+export function getEntityManagerEnablement({
+  enabled,
+  loading,
+  onSuccess,
+}: {
+  enabled: boolean;
+  loading: boolean;
+  onSuccess: () => void;
+}) {
+  if (enabled || loading) {
+    return;
+  }
+
+  return {
+    solution: i18n.translate('xpack.inventory.noData.solutionName', {
+      defaultMessage: 'Observability',
+    }),
+    action: {
+      elasticAgent: {
+        description: (
+          <FormattedMessage
+            id="xpack.inventory.noData.card.description"
+            defaultMessage="The inventory uses the {link} to show all of your observed entities in one place."
+            values={{
+              link: (
+                <EuiLink
+                  data-test-subj="inventoryNoDataCardLink"
+                  href="https://ela.st/docs-elastic-entity-model"
+                  external
+                  target="_blank"
+                >
+                  {i18n.translate('xpack.inventory.noData.card.description.link', {
+                    defaultMessage: 'Elastic Entity Model',
+                  })}
+                </EuiLink>
+              ),
+            }}
+          />
+        ),
+        button: <EnableEntityModelButton onSuccess={onSuccess} />,
+        onClick: (event: React.MouseEvent<HTMLElement, MouseEvent>) => {
+          event.preventDefault();
+        },
+      },
+    },
+    pageTitle: i18n.translate('xpack.inventory.noData.page.title', {
+      defaultMessage: 'See everything you have in one place!',
+    }),
+    pageDescription: i18n.translate('xpack.inventory.noData.page.description', {
+      defaultMessage:
+        'The inventory will show all of your observed entities in one place so you can detect and resolve problems with them faster!',
+    }),
+  };
+}
diff --git a/x-pack/plugins/observability_solution/inventory/public/hooks/use_entity_manager.ts b/x-pack/plugins/observability_solution/inventory/public/hooks/use_entity_manager.ts
new file mode 100644
index 00000000000000..1082017e1ad7a9
--- /dev/null
+++ b/x-pack/plugins/observability_solution/inventory/public/hooks/use_entity_manager.ts
@@ -0,0 +1,37 @@
+/*
+ * Copyright Elasticsearch B.V. and/or licensed to Elasticsearch B.V. under one
+ * or more contributor license agreements. Licensed under the Elastic License
+ * 2.0; you may not use this file except in compliance with the Elastic License
+ * 2.0.
+ */
+
+import { useAbortableAsync } from '@kbn/observability-utils/hooks/use_abortable_async';
+import { useState } from 'react';
+import { useKibana } from './use_kibana';
+
+export const useEntityManager = () => {
+  const {
+    services: { entityManager },
+  } = useKibana();
+
+  const [showWelcomedModal, setWelcomedModal] = useState(false);
+
+  const {
+    value = { enabled: false },
+    loading,
+    refresh,
+  } = useAbortableAsync(
+    ({ signal }) => {
+      return entityManager.entityClient.isManagedEntityDiscoveryEnabled();
+    },
+    [entityManager]
+  );
+
+  return {
+    isEntityManagerEnabled: value.enabled,
+    isEnablementLoading: loading,
+    refresh,
+    showWelcomedModal,
+    toggleWelcomedModal: () => setWelcomedModal((state) => !state),
+  };
+};
diff --git a/x-pack/plugins/observability_solution/inventory/public/types.ts b/x-pack/plugins/observability_solution/inventory/public/types.ts
index 88a3188c45a578..47bc622048ed51 100644
--- a/x-pack/plugins/observability_solution/inventory/public/types.ts
+++ b/x-pack/plugins/observability_solution/inventory/public/types.ts
@@ -8,6 +8,10 @@ import type {
   ObservabilitySharedPluginStart,
   ObservabilitySharedPluginSetup,
 } from '@kbn/observability-shared-plugin/public';
+import {
+  EntityManagerPublicPluginSetup,
+  EntityManagerPublicPluginStart,
+} from '@kbn/entityManager-plugin/public';
 import type { InferencePublicStart, InferencePublicSetup } from '@kbn/inference-plugin/public';
 import type { SharePluginStart } from '@kbn/share-plugin/public';
 
@@ -18,11 +22,13 @@ export interface ConfigSchema {}
 export interface InventorySetupDependencies {
   observabilityShared: ObservabilitySharedPluginSetup;
   inference: InferencePublicSetup;
+  entityManager: EntityManagerPublicPluginSetup;
 }
 
 export interface InventoryStartDependencies {
   observabilityShared: ObservabilitySharedPluginStart;
   inference: InferencePublicStart;
+  entityManager: EntityManagerPublicPluginStart;
   share: SharePluginStart;
 }