diff --git a/app/lib/frontend/handlers/pubapi.client.dart b/app/lib/frontend/handlers/pubapi.client.dart
index 1dadba4dd..36f0b0322 100644
--- a/app/lib/frontend/handlers/pubapi.client.dart
+++ b/app/lib/frontend/handlers/pubapi.client.dart
@@ -599,8 +599,8 @@ class PubApiClient {
     ));
   }
 
-  Future<_i3.Message> postReport(_i4.ReportForm payload) async {
-    return _i3.Message.fromJson(await _client.requestJson(
+  Future<_i3.FormResponse> postReport(_i4.ReportForm payload) async {
+    return _i3.FormResponse.fromJson(await _client.requestJson(
       verb: 'post',
       path: '/api/report',
       body: payload.toJson(),
diff --git a/app/lib/frontend/handlers/pubapi.dart b/app/lib/frontend/handlers/pubapi.dart
index 90bb03779..ef3aaa02d 100644
--- a/app/lib/frontend/handlers/pubapi.dart
+++ b/app/lib/frontend/handlers/pubapi.dart
@@ -584,8 +584,7 @@ class PubApi {
       listAdvisoriesForPackage(request, package);
 
   @EndPoint.post('/api/report')
-  Future<Message> postReport(Request request, ReportForm body) async {
-    final message = await processReportPageHandler(request, body);
-    return Message(message: message);
+  Future<FormResponse> postReport(Request request, ReportForm body) async {
+    return await processReportPageHandler(request, body);
   }
 }
diff --git a/app/lib/frontend/handlers/report.dart b/app/lib/frontend/handlers/report.dart
index 06dcd6f3e..b8905d3ee 100644
--- a/app/lib/frontend/handlers/report.dart
+++ b/app/lib/frontend/handlers/report.dart
@@ -5,6 +5,7 @@
 import 'dart:async';
 
 import 'package:_pub_shared/data/account_api.dart';
+import 'package:_pub_shared/data/package_api.dart';
 import 'package:clock/clock.dart';
 import 'package:pub_dev/admin/backend.dart';
 import 'package:pub_dev/shared/configuration.dart';
@@ -35,6 +36,23 @@ Future<shelf.Response> reportPageHandler(shelf.Request request) async {
     return notFoundHandler(request);
   }
 
+  final feedback = request.requestedUri.queryParameters['feedback'];
+  if (feedback != null) {
+    switch (feedback) {
+      case 'report-submitted':
+        return htmlResponse(renderReportFeedback(
+          title: 'Report submitted',
+          message: 'The report has been submitted successfully.',
+        ));
+      case 'appeal-submitted':
+        return htmlResponse(renderReportFeedback(
+          title: 'Appeal submitted',
+          message: 'The appeal has been submitted successfully.',
+        ));
+    }
+    return notFoundHandler(request);
+  }
+
   final caseId = request.requestedUri.queryParameters['appeal'];
   final mc = await _loadAndVerifyCase(caseId);
 
@@ -134,7 +152,7 @@ Future<void> _verifyCaseSubject(
 }
 
 /// Handles POST /api/report
-Future<String> processReportPageHandler(
+Future<FormResponse> processReportPageHandler(
     shelf.Request request, ReportForm form) async {
   if (!requestContext.experimentalFlags.isReportPageEnabled) {
     throw NotFoundException('Experimental flag is not enabled.');
@@ -233,5 +251,15 @@ Future<String> processReportPageHandler(
     bodyText: bodyText,
   ));
 
-  return 'The $kind was submitted successfully.';
+  final redirectTo = request.requestedUri.replace(
+    path: '/report',
+    queryParameters: {
+      'feedback': '$kind-submitted',
+    },
+  ).toString();
+
+  return FormResponse(
+    message: null, // no modal feedback
+    redirectTo: redirectTo,
+  );
 }
diff --git a/app/lib/frontend/templates/report.dart b/app/lib/frontend/templates/report.dart
index cacad00eb..f5837bb2d 100644
--- a/app/lib/frontend/templates/report.dart
+++ b/app/lib/frontend/templates/report.dart
@@ -16,6 +16,22 @@ const _subjectKindLabels = {
   ModerationSubjectKind.publisher: 'publisher',
 };
 
+/// Renders the feedback page with a simple paragraph of [message].
+String renderReportFeedback({
+  required String title,
+  required String message,
+}) {
+  return renderLayoutPage(
+    PageType.standalone,
+    d.fragment([
+      d.h1(text: title),
+      d.p(text: message),
+    ]),
+    title: title,
+    noIndex: true,
+  );
+}
+
 /// Renders the create publisher page.
 String renderReportPage({
   SessionData? sessionData,
diff --git a/pkg/_pub_shared/lib/data/package_api.dart b/pkg/_pub_shared/lib/data/package_api.dart
index fddeeee25..f58cdf27a 100644
--- a/pkg/_pub_shared/lib/data/package_api.dart
+++ b/pkg/_pub_shared/lib/data/package_api.dart
@@ -190,6 +190,23 @@ class Message {
   Map<String, dynamic> toJson() => _$MessageToJson(this);
 }
 
+/// A message wrapper for pub client API compatibility.
+@JsonSerializable(includeIfNull: false)
+class FormResponse {
+  final String? message;
+  final String? redirectTo;
+
+  FormResponse({
+    required this.message,
+    required this.redirectTo,
+  });
+
+  factory FormResponse.fromJson(Map<String, dynamic> json) =>
+      _$FormResponseFromJson(json);
+
+  Map<String, dynamic> toJson() => _$FormResponseToJson(this);
+}
+
 /// Used in `pub` client for finding which versions exist.
 /// (`listVersions` method in pubapi)
 @JsonSerializable(includeIfNull: false)
diff --git a/pkg/_pub_shared/lib/data/package_api.g.dart b/pkg/_pub_shared/lib/data/package_api.g.dart
index 43e14661f..d8199a7c4 100644
--- a/pkg/_pub_shared/lib/data/package_api.g.dart
+++ b/pkg/_pub_shared/lib/data/package_api.g.dart
@@ -155,6 +155,25 @@ Map<String, dynamic> _$MessageToJson(Message instance) => <String, dynamic>{
       'message': instance.message,
     };
 
+FormResponse _$FormResponseFromJson(Map<String, dynamic> json) => FormResponse(
+      message: json['message'] as String?,
+      redirectTo: json['redirectTo'] as String?,
+    );
+
+Map<String, dynamic> _$FormResponseToJson(FormResponse instance) {
+  final val = <String, dynamic>{};
+
+  void writeNotNull(String key, dynamic value) {
+    if (value != null) {
+      val[key] = value;
+    }
+  }
+
+  writeNotNull('message', instance.message);
+  writeNotNull('redirectTo', instance.redirectTo);
+  return val;
+}
+
 PackageData _$PackageDataFromJson(Map<String, dynamic> json) => PackageData(
       name: json['name'] as String,
       isDiscontinued: json['isDiscontinued'] as bool?,
diff --git a/pkg/_pub_shared/lib/src/pubapi.client.dart b/pkg/_pub_shared/lib/src/pubapi.client.dart
index 1dadba4dd..36f0b0322 100644
--- a/pkg/_pub_shared/lib/src/pubapi.client.dart
+++ b/pkg/_pub_shared/lib/src/pubapi.client.dart
@@ -599,8 +599,8 @@ class PubApiClient {
     ));
   }
 
-  Future<_i3.Message> postReport(_i4.ReportForm payload) async {
-    return _i3.Message.fromJson(await _client.requestJson(
+  Future<_i3.FormResponse> postReport(_i4.ReportForm payload) async {
+    return _i3.FormResponse.fromJson(await _client.requestJson(
       verb: 'post',
       path: '/api/report',
       body: payload.toJson(),
diff --git a/pkg/pub_integration/test/report_test.dart b/pkg/pub_integration/test/report_test.dart
index b6e1bc17b..051299742 100644
--- a/pkg/pub_integration/test/report_test.dart
+++ b/pkg/pub_integration/test/report_test.dart
@@ -65,10 +65,10 @@ void main() {
           await page.waitFocusAndType('#report-email', 'reporter@pub.dev');
           await page.waitFocusAndType(
               '#report-message', 'Huston, we have a problem.');
-          await page.waitAndClick('#report-submit', waitForOneResponse: true);
-          expect(await page.content,
-              contains('The report was submitted successfully.'));
-          await page.waitAndClickOnDialogOk();
+          await page.waitAndClick('#report-submit');
+          await page.waitForNavigation();
+          expect(
+              await page.content, contains('has been submitted successfully'));
         },
       );
 
@@ -197,10 +197,9 @@ void main() {
 
         await page.waitFocusAndType(
             '#report-message', 'Huston, I have a different idea.');
-        await page.waitAndClick('#report-submit', waitForOneResponse: true);
-        expect(await page.content,
-            contains('The appeal was submitted successfully.'));
-        await page.waitAndClickOnDialogOk();
+        await page.waitAndClick('#report-submit');
+        await page.waitForNavigation();
+        expect(await page.content, contains('has been submitted successfully'));
       });
 
       final appealEmail = await supportUser.readLatestEmail();
diff --git a/pkg/web_app/lib/src/admin_pages.dart b/pkg/web_app/lib/src/admin_pages.dart
index 1f6773383..3912eee53 100644
--- a/pkg/web_app/lib/src/admin_pages.dart
+++ b/pkg/web_app/lib/src/admin_pages.dart
@@ -52,11 +52,23 @@ void _initGenericForm() {
           fn: () =>
               api_client.sendJson(verb: 'POST', path: endpoint, body: body),
           successMessage: null,
-          onSuccess: (result) async {
-            final message =
-                result == null ? null : result['message']?.toString();
-            await modalMessage('Success', text(message ?? 'OK.'));
-            window.location.reload();
+          onSuccess: (r) async {
+            final result = r ?? <String, dynamic>{};
+            final redirectTo = result['redirectTo']?.toString();
+
+            // We shall display a minimal feedback when both the redirect and the message is omitted.
+            final message = result['message']?.toString() ??
+                (redirectTo == null ? 'Success. The page will reload.' : null);
+
+            if (message != null) {
+              await modalMessage('Success', text(message));
+            }
+
+            if (redirectTo != null) {
+              window.location.href = redirectTo;
+            } else {
+              window.location.reload();
+            }
           },
         );
       });