diff --git a/packages/generate-bot/__snapshots__/generate-bot.js b/packages/generate-bot/__snapshots__/generate-bot.js
index 3452476090b..b08d059186b 100644
--- a/packages/generate-bot/__snapshots__/generate-bot.js
+++ b/packages/generate-bot/__snapshots__/generate-bot.js
@@ -1,19 +1,20 @@
 exports["file structure checks that the file content carries over 1"] = `
-helloWorld
+# helloWorld
 
 Instructions are provided in [googleapis/repo-automation-bots](https://github.com/googleapis/repo-automation-bots/blob/master/README.md) for deploying and testing your bots.
 
 This bot uses nock for mocking requests to GitHub, and snap-shot-it for capturing responses; This allows updates to the API surface to be treated as a visual diff, rather than tediously asserting against each field.
 
-Running tests:
+## Running tests:
 
 \`npm run test\`
 
-To update snapshots:
+## To update snapshots:
 
 \`npm run test:snap\`
 
-Contributing
+## Contributing
+
 If you have suggestions for how helloWorld could be improved, or want to report a bug, open an issue! We'd love all and any contributions.
 
 For more, check out the Contributing Guide.
diff --git a/packages/generate-bot/templates/README.md b/packages/generate-bot/templates/README.md
index dd67063bbc6..07d7e81e2b1 100644
--- a/packages/generate-bot/templates/README.md
+++ b/packages/generate-bot/templates/README.md
@@ -1,18 +1,19 @@
-{{programName}}
+# {{programName}}
 
 Instructions are provided in [googleapis/repo-automation-bots](https://github.com/googleapis/repo-automation-bots/blob/master/README.md) for deploying and testing your bots.
 
 This bot uses nock for mocking requests to GitHub, and snap-shot-it for capturing responses; This allows updates to the API surface to be treated as a visual diff, rather than tediously asserting against each field.
 
-Running tests:
+## Running tests:
 
 `npm run test`
 
-To update snapshots:
+## To update snapshots:
 
 `npm run test:snap`
 
-Contributing
+## Contributing
+
 If you have suggestions for how {{programName}} could be improved, or want to report a bug, open an issue! We'd love all and any contributions.
 
 For more, check out the Contributing Guide.