diff --git a/examples/demotrace/otel-collector-config.yaml b/examples/demotrace/otel-collector-config.yaml
index 0e62f7dd243..6aa0c53cbd4 100644
--- a/examples/demotrace/otel-collector-config.yaml
+++ b/examples/demotrace/otel-collector-config.yaml
@@ -8,7 +8,7 @@ receivers:
 exporters:
   logging:
   zipkin:
-    endpoint: "http://zipkin-all-in-one:9411/api/v2/spans"
+    http-url: "http://zipkin-all-in-one:9411/api/v2/spans"
 
 # TODO: enable jaeger exporter when it is implemented in otelsvc
 #  jaeger:
diff --git a/exporter/README.md b/exporter/README.md
index 53710c471b6..019079a9f3b 100644
--- a/exporter/README.md
+++ b/exporter/README.md
@@ -27,7 +27,7 @@ Exports trace data to a [Zipkin](https://zipkin.io/) endpoint.
 
 The following settings can be configured:
 
-* `endpoint:` URL to which the exporter is going to send Zipkin trace data. This
+* `http-url:` URL to which the exporter is going to send Zipkin trace data. This
 setting doesn't have a default value and must be specified in the configuration.
 
 Example:
@@ -35,5 +35,5 @@ Example:
 ```yaml
 exporters:
   zipkin:
-    endpoint: "http://some.url:9411/api/v2/spans"
+    http-url: "http://some.url:9411/api/v2/spans"
 ```
diff --git a/exporter/zipkinexporter/config.go b/exporter/zipkinexporter/config.go
index 5a6bb577e77..99919b72ee7 100644
--- a/exporter/zipkinexporter/config.go
+++ b/exporter/zipkinexporter/config.go
@@ -22,7 +22,7 @@ import (
 type Config struct {
 	configmodels.ExporterSettings `mapstructure:",squash"` // squash ensures fields are correctly decoded in embedded struct.
 
-	// Endpoint is the URL to send the Zipkin trace data to (e.g.:
+	// HTTPAddress is the URL to send the Zipkin trace data to (e.g.:
 	// http://some.url:9411/api/v2/spans).
-	Endpoint string `mapstructure:"endpoint"`
+	HTTPAddress string `mapstructure:"http-url"`
 }
diff --git a/exporter/zipkinexporter/config_test.go b/exporter/zipkinexporter/config_test.go
index 3d1bedcf2fd..4531b413334 100644
--- a/exporter/zipkinexporter/config_test.go
+++ b/exporter/zipkinexporter/config_test.go
@@ -40,14 +40,14 @@ func TestLoadConfig(t *testing.T) {
 
 	e0 := cfg.Exporters["zipkin"]
 
-	// Endpoint doesn't have a default value so set it directly.
+	// HTTPAddress doesn't have a default value so set it directly.
 	defaultCfg := factory.CreateDefaultConfig().(*Config)
-	defaultCfg.Endpoint = "http://some.location.org:9411/api/v2/spans"
+	defaultCfg.HTTPAddress = "http://some.location.org:9411/api/v2/spans"
 	assert.Equal(t, defaultCfg, e0)
 
 	e1 := cfg.Exporters["zipkin/2"]
 	assert.Equal(t, "zipkin/2", e1.(*Config).Name())
-	assert.Equal(t, "https://somedest:1234/api/v2/spans", e1.(*Config).Endpoint)
+	assert.Equal(t, "https://somedest:1234/api/v2/spans", e1.(*Config).HTTPAddress)
 	_, _, err = factory.CreateTraceExporter(zap.NewNop(), e1)
 	require.NoError(t, err)
 }
diff --git a/exporter/zipkinexporter/factory.go b/exporter/zipkinexporter/factory.go
index 8d3f56e5c9d..a0a3d16a14d 100644
--- a/exporter/zipkinexporter/factory.go
+++ b/exporter/zipkinexporter/factory.go
@@ -52,8 +52,8 @@ func (f *Factory) CreateDefaultConfig() configmodels.Exporter {
 func (f *Factory) CreateTraceExporter(logger *zap.Logger, config configmodels.Exporter) (consumer.TraceConsumer, exporter.StopFunc, error) {
 	cfg := config.(*Config)
 
-	if cfg.Endpoint == "" {
-		return nil, nil, errors.New("exporter config requires an Endpoint") // TODO: better error
+	if cfg.HTTPAddress == "" {
+		return nil, nil, errors.New("exporter config requires a non-empty 'http-url'") // TODO: better error
 	}
 
 	// TODO: (@pjanotti) Move to code like the comment below in a separate PR.
@@ -62,7 +62,7 @@ func (f *Factory) CreateTraceExporter(logger *zap.Logger, config configmodels.Ex
 	//	ze.PushTraceData,
 	//	exporterhelper.WithSpanName("otelsvc.exporter.Zipkin.ConsumeTraceData"),
 	//	exporterhelper.WithRecordMetrics(true))
-	ze, err := newZipkinExporter(cfg.Endpoint, "<missing service name>", 0)
+	ze, err := newZipkinExporter(cfg.HTTPAddress, "<missing service name>", 0)
 	if err != nil {
 		return nil, nil, err
 	}
diff --git a/exporter/zipkinexporter/factory_test.go b/exporter/zipkinexporter/factory_test.go
index af46145c004..f121870f461 100644
--- a/exporter/zipkinexporter/factory_test.go
+++ b/exporter/zipkinexporter/factory_test.go
@@ -51,9 +51,9 @@ func TestCreateInstanceViaFactory(t *testing.T) {
 	assert.Nil(t, ze)
 	assert.Nil(t, zeStopFn)
 
-	// Endpoint doesn't have a default value so set it directly.
+	// HTTPAddress doesn't have a default value so set it directly.
 	zeCfg := cfg.(*Config)
-	zeCfg.Endpoint = "http://some.location.org:9411/api/v2/spans"
+	zeCfg.HTTPAddress = "http://some.location.org:9411/api/v2/spans"
 	ze, zeStopFn, err = factory.CreateTraceExporter(
 		zap.NewNop(),
 		cfg)
diff --git a/exporter/zipkinexporter/testdata/config.yaml b/exporter/zipkinexporter/testdata/config.yaml
index 34f825918d6..f6d4dea9b6f 100644
--- a/exporter/zipkinexporter/testdata/config.yaml
+++ b/exporter/zipkinexporter/testdata/config.yaml
@@ -6,9 +6,9 @@ processors:
 
 exporters:
   zipkin:
-    endpoint: "http://some.location.org:9411/api/v2/spans"
+    http-url: "http://some.location.org:9411/api/v2/spans"
   zipkin/2:
-    endpoint: "https://somedest:1234/api/v2/spans"
+    http-url: "https://somedest:1234/api/v2/spans"
 
 pipelines:
   traces: