diff --git a/packages/toolkit/src/query/react/buildHooks.ts b/packages/toolkit/src/query/react/buildHooks.ts
index d2432acc93..86de0e11b4 100644
--- a/packages/toolkit/src/query/react/buildHooks.ts
+++ b/packages/toolkit/src/query/react/buildHooks.ts
@@ -690,7 +690,7 @@ export function buildHooks<Definitions extends EndpointDefinitions>({
     // isFetching = true any time a request is in flight
     const isFetching = currentState.isLoading
     // isLoading = true only when loading while no data is present yet (initial load with no data in the cache)
-    const isLoading = !hasData && isFetching
+    const isLoading = (!lastResult || lastResult.isLoading || lastResult.isUninitialized) && !hasData && isFetching
     // isSuccess = true when data is present
     const isSuccess = currentState.isSuccess || (isFetching && hasData)
 
diff --git a/packages/toolkit/src/query/tests/buildHooks.test.tsx b/packages/toolkit/src/query/tests/buildHooks.test.tsx
index 2d5106971c..32c5558394 100644
--- a/packages/toolkit/src/query/tests/buildHooks.test.tsx
+++ b/packages/toolkit/src/query/tests/buildHooks.test.tsx
@@ -873,6 +873,57 @@ describe('hooks tests', () => {
       }
     })
 
+    test('Hook subscription failures do not reset isLoading state', async () => {
+      const states: boolean[] = []
+
+      function Parent() {
+        const { isLoading } = api.endpoints.getUserAndForceError.useQuery(1)
+
+        // Collect loading states to verify that it does not revert back to true.
+        states.push(isLoading)
+
+        // Parent conditionally renders child when loading.
+        if (isLoading) return null
+
+        return <Child />
+      }
+
+      function Child() {
+        // Using the same args as the parent
+        api.endpoints.getUserAndForceError.useQuery(1)
+
+        return null
+      }
+
+      render(<Parent />, { wrapper: storeRef.wrapper })
+
+      // Allow at least three state effects to hit.
+      // Trying to see if any [true, false, true] occurs.
+      await act(async () => {
+        await waitMs(1)
+      })
+
+      await act(async () => {
+        await waitMs(1)
+      })
+
+      await act(async () => {
+        await waitMs(1)
+      })
+
+      // Find if at any time the isLoading state has reverted
+      // E.G.: `[..., true, false, ..., true]`
+      //              ^^^^  ^^^^^       ^^^^
+      const firstTrue = states.indexOf(true)
+      const firstFalse = states.slice(firstTrue).indexOf(false)
+      const revertedState = states.slice(firstFalse).indexOf(true)
+
+      expect(
+        revertedState,
+        `Expected isLoading state to never revert back to true but did after ${revertedState} renders...`,
+      ).toBe(-1)
+    })
+
     describe('Hook middleware requirements', () => {
       let mock: MockInstance