diff --git a/dev/test-studio/components/TranslateExample.tsx b/dev/test-studio/components/TranslateExample.tsx
index cacef3662d75..fd0493d5f348 100644
--- a/dev/test-studio/components/TranslateExample.tsx
+++ b/dev/test-studio/components/TranslateExample.tsx
@@ -1,27 +1,35 @@
 import {Translate, useTranslation} from 'sanity'
 import React from 'react'
-import {Card, Text} from '@sanity/ui'
+import {Card, Stack, Text} from '@sanity/ui'
 import {InfoFilledIcon} from '@sanity/icons'
 
 export function TranslateExample() {
   const {t} = useTranslation('testStudio')
   return (
     <Card padding={4}>
-      <Text>
-        <Translate
-          t={t}
-          i18nKey="translate.example"
-          components={{
-            Icon: () => <InfoFilledIcon />,
-            Red: ({children}) => <span style={{color: 'red'}}>{children}</span>,
-            Bold: ({children}) => <b>{children}</b>,
-          }}
-          values={{
-            keyword: 'something',
-            duration: '30',
-          }}
-        />
-      </Text>
+      <Stack space={4}>
+        <Text>{t('use-translation.with-html')}</Text>
+
+        <Text>
+          <Translate t={t} i18nKey="use-translation.with-html" />
+        </Text>
+
+        <Text>
+          <Translate
+            t={t}
+            i18nKey="translate.example"
+            components={{
+              Icon: () => <InfoFilledIcon />,
+              Red: ({children}) => <span style={{color: 'red'}}>{children}</span>,
+              Bold: ({children}) => <b>{children}</b>,
+            }}
+            values={{
+              keyword: 'something',
+              duration: '30',
+            }}
+          />
+        </Text>
+      </Stack>
     </Card>
   )
 }
diff --git a/dev/test-studio/locales/index.ts b/dev/test-studio/locales/index.ts
index 72f5f503ca34..789f21c44ecb 100644
--- a/dev/test-studio/locales/index.ts
+++ b/dev/test-studio/locales/index.ts
@@ -7,6 +7,7 @@ const enUSStrings = {
   'structure.root.title': 'Content 🇺🇸',
   'translate.example':
     '<Icon/> Your search for "<Red>{{keyword}}</Red>" took <Bold>{{duration}}ms</Bold>',
+  'use-translation.with-html': 'Apparently, <code>code</code> is an HTML element?',
 }
 
 const enUS = defineLocaleResourceBundle({
@@ -23,6 +24,7 @@ const noNB = defineLocaleResourceBundle({
     'structure.root.title': 'Innhold 🇳🇴',
     'translate.example':
       '<Icon/> Ditt søk på "<Red>{{keyword}}</Red>" tok <Bold>{{duration}}</Bold> millisekunder',
+    'use-translation.with-html': 'Faktisk er <code>code</code> et HTML-element?',
   },
 })
 
diff --git a/packages/sanity/src/core/i18n/Translate.tsx b/packages/sanity/src/core/i18n/Translate.tsx
index 89bfa32fa9ad..c36256802a23 100644
--- a/packages/sanity/src/core/i18n/Translate.tsx
+++ b/packages/sanity/src/core/i18n/Translate.tsx
@@ -2,6 +2,23 @@ import React, {ComponentType, ReactNode, useMemo} from 'react'
 import type {TFunction} from 'i18next'
 import {CloseTagToken, simpleParser, TextToken, Token} from './simpleParser'
 
+const COMPONENT_NAME_RE = /^[A-Z]/
+const RECOGNIZED_HTML_TAGS = [
+  'abbr',
+  'address',
+  'cite',
+  'code',
+  'del',
+  'em',
+  'ins',
+  'kbd',
+  'q',
+  'samp',
+  'strong',
+  'sub',
+  'sup',
+]
+
 type ComponentMap = Record<
   string,
   ComponentType<{children?: ReactNode}> | keyof JSX.IntrinsicElements
@@ -13,8 +30,9 @@ type ComponentMap = Record<
 export interface TranslationProps {
   t: TFunction
   i18nKey: string
-  components: ComponentMap
+  context?: string
   values?: Record<string, number | string | string[]>
+  components?: ComponentMap
 }
 
 function render(tokens: Token[], componentMap: ComponentMap): ReactNode {
@@ -52,16 +70,27 @@ function render(tokens: Token[], componentMap: ComponentMap): ReactNode {
       }
     }
     const Component = componentMap[head.name]
-    if (!Component) {
-      throw new Error(`Component not found: ${head.name}`)
+    if (!Component && COMPONENT_NAME_RE.test(head.name)) {
+      throw new Error(`Component not defined: ${head.name}`)
     }
+
+    if (!Component && !RECOGNIZED_HTML_TAGS.includes(head.name)) {
+      throw new Error(`HTML tag "${head.name}" is not allowed`)
+    }
+
     const children = tail.slice(0, nextCloseIdx) as TextToken[]
     const remaining = tail.slice(nextCloseIdx + 1)
-    return (
+
+    return Component ? (
       <>
         <Component>{render(children, componentMap)}</Component>
         {render(remaining, componentMap)}
       </>
+    ) : (
+      <>
+        {React.createElement(head.name, {}, render(children, componentMap))}
+        {render(remaining, componentMap)}
+      </>
     )
   }
   return null
@@ -71,7 +100,7 @@ function render(tokens: Token[], componentMap: ComponentMap): ReactNode {
  * @beta
  */
 export function Translate(props: TranslationProps) {
-  const translated = props.t(props.i18nKey, props.values)
+  const translated = props.t(props.i18nKey, {context: props.context, replace: props.values})
 
   const tokens = useMemo(() => simpleParser(translated), [translated])
 
diff --git a/packages/sanity/src/core/i18n/__tests__/Translate.test.tsx b/packages/sanity/src/core/i18n/__tests__/Translate.test.tsx
index aa77e607219b..e461a9d786fb 100644
--- a/packages/sanity/src/core/i18n/__tests__/Translate.test.tsx
+++ b/packages/sanity/src/core/i18n/__tests__/Translate.test.tsx
@@ -20,25 +20,30 @@ function createBundle(resources: LocaleResourceRecord) {
   })
 }
 
-function TestProviders(props: {children: React.ReactNode; bundles: LocaleResourceBundle[]}) {
+async function getWrapper(bundles: LocaleResourceBundle[]) {
   const {i18next} = prepareI18n({
     projectId: 'test',
     dataset: 'test',
     name: 'test',
-    i18n: {bundles: props.bundles},
+    i18n: {bundles: bundles},
   })
-  return (
-    <ThemeProvider theme={studioTheme}>
-      <LocaleProviderBase
-        locales={[{id: 'en-US', title: 'English'}]}
-        i18next={i18next}
-        projectId="test"
-        sourceId="test"
-      >
-        {props.children}
-      </LocaleProviderBase>
-    </ThemeProvider>
-  )
+
+  await i18next.init()
+
+  return function wrapper({children}: {children: React.ReactNode}) {
+    return (
+      <ThemeProvider theme={studioTheme}>
+        <LocaleProviderBase
+          locales={[{id: 'en-US', title: 'English'}]}
+          i18next={i18next}
+          projectId="test"
+          sourceId="test"
+        >
+          {children}
+        </LocaleProviderBase>
+      </ThemeProvider>
+    )
+  }
 }
 
 function TestComponent(props: TestComponentProps) {
@@ -57,39 +62,38 @@ function TestComponent(props: TestComponentProps) {
 
 describe('Translate component', () => {
   it('it translates a key', async () => {
-    const {findByTestId} = render(
-      <TestProviders bundles={[createBundle({title: 'English title'})]}>
-        <TestComponent i18nKey="title" components={{}} />
-      </TestProviders>,
-    )
+    const wrapper = await getWrapper([createBundle({title: 'English title'})])
+    const {findByTestId} = render(<TestComponent i18nKey="title" components={{}} />, {wrapper})
     expect((await findByTestId('output')).innerHTML).toEqual('English title')
   })
   it('it renders the key as-is if translation is missing', async () => {
-    const {findByTestId} = render(
-      <TestProviders bundles={[createBundle({title: 'English title'})]}>
-        <TestComponent i18nKey="does-not-exist" components={{}} />
-      </TestProviders>,
-    )
+    const wrapper = await getWrapper([createBundle({title: 'English title'})])
+    const {findByTestId} = render(<TestComponent i18nKey="does-not-exist" components={{}} />, {
+      wrapper,
+    })
     expect((await findByTestId('output')).innerHTML).toEqual('does-not-exist')
   })
+  it('it allows using basic, known HTML tags', async () => {
+    const wrapper = await getWrapper([createBundle({title: 'An <code>embedded</code> thing'})])
+    const {findByTestId} = render(<TestComponent i18nKey="title" components={{}} />, {wrapper})
+    expect(await findByTestId('output')).toHaveTextContent('An embedded thing')
+  })
   it('it supports providing a component map to use for customizing message rendering', async () => {
+    const wrapper = await getWrapper([
+      createBundle({
+        message: 'Your search for "<Red>{{keyword}}</Red>" took <Bold>{{duration}}ms</Bold>',
+      }),
+    ])
     const {findByTestId} = render(
-      <TestProviders
-        bundles={[
-          createBundle({
-            message: 'Your search for "<Red>{{keyword}}</Red>" took <Bold>{{duration}}ms</Bold>',
-          }),
-        ]}
-      >
-        <TestComponent
-          i18nKey="message"
-          components={{
-            Red: ({children}) => <span style={{color: 'red'}}>{children}</span>,
-            Bold: ({children}) => <b>{children}</b>,
-          }}
-          values={{keyword: 'something', duration: '123'}}
-        />
-      </TestProviders>,
+      <TestComponent
+        i18nKey="message"
+        components={{
+          Red: ({children}) => <span style={{color: 'red'}}>{children}</span>,
+          Bold: ({children}) => <b>{children}</b>,
+        }}
+        values={{keyword: 'something', duration: '123'}}
+      />,
+      {wrapper},
     )
     expect((await findByTestId('output')).innerHTML).toEqual(
       `Your search for "<span style="color: red;">something</span>" took <b>123ms</b>`,
diff --git a/packages/sanity/src/core/i18n/__tests__/simpleParser.test.ts b/packages/sanity/src/core/i18n/__tests__/simpleParser.test.ts
index 9ac5fc7d1f80..03cc4310d1fa 100644
--- a/packages/sanity/src/core/i18n/__tests__/simpleParser.test.ts
+++ b/packages/sanity/src/core/i18n/__tests__/simpleParser.test.ts
@@ -90,14 +90,14 @@ describe('simpleParser - errors', () => {
       'Expected closing tag for <Red>, but found closing tag </Blue> instead. Make sure each opening tag has a matching closing tag.',
     )
   })
-  test('tags must be title cased', () => {
-    expect(() => simpleParser('foo <red> bar</Blue>')).toThrow(
-      'Invalid tag "<red>". Tag names must start with an uppercase letter and can only include letters and numbers.',
+  test('does not allow camelCased tag names', () => {
+    expect(() => simpleParser('foo <camelCased>bar</camelCased>')).toThrow(
+      'Invalid tag "<camelCased>". Tag names must be lowercase HTML tags or start with an uppercase letter and can only include letters and numbers.',
     )
   })
   test('tags cant contain whitespace or special characters', () => {
     expect(() => simpleParser('foo <Em@ail> bar</Em@ail>')).toThrow(
-      'Invalid tag "<Em@ail>". Tag names must start with an uppercase letter and can only include letters and numbers.',
+      'Invalid tag "<Em@ail>". Tag names must be lowercase HTML tags or start with an uppercase letter and can only include letters and numbers.',
     )
     expect(() => simpleParser('foo <Bold >bar</Bold>')).toThrow(
       'Invalid tag "<Bold >". No whitespace allowed in tags.',
@@ -113,4 +113,46 @@ describe('simpleParser - errors', () => {
     expect(() => simpleParser('a < 1 < or > bar>')).not.toThrow()
     expect(() => simpleParser('0 <2 > 1')).not.toThrow()
   })
+  test('regular, lowercase html tag names', () => {
+    expect(
+      simpleParser('the type <code>author</code> is not <em>explicitly</em> allowed'),
+    ).toMatchObject([
+      {
+        text: 'the type ',
+        type: 'text',
+      },
+      {
+        name: 'code',
+        type: 'tagOpen',
+      },
+      {
+        text: 'author',
+        type: 'text',
+      },
+      {
+        name: 'code',
+        type: 'tagClose',
+      },
+      {
+        text: ' is not ',
+        type: 'text',
+      },
+      {
+        name: 'em',
+        type: 'tagOpen',
+      },
+      {
+        text: 'explicitly',
+        type: 'text',
+      },
+      {
+        name: 'em',
+        type: 'tagClose',
+      },
+      {
+        text: ' allowed',
+        type: 'text',
+      },
+    ])
+  })
 })
diff --git a/packages/sanity/src/core/i18n/simpleParser.ts b/packages/sanity/src/core/i18n/simpleParser.ts
index f9944dc6cc8a..27e300075e8f 100644
--- a/packages/sanity/src/core/i18n/simpleParser.ts
+++ b/packages/sanity/src/core/i18n/simpleParser.ts
@@ -16,7 +16,8 @@ export type Token = OpenTagToken | CloseTagToken | TextToken
 const OPEN_TAG_RE = /<(?<tag>[^\s\d][^/?><]+)\/?>/
 const CLOSE_TAG_RE = /<\/(?<tag>[^>]+)>/
 const SELF_CLOSING_RE = /<[^>]+\/>/
-const VALID_TAG_NAME = /^[A-Z][A-Za-z0-9]+$/
+const VALID_COMPONENT_NAME_RE = /^[A-Z][A-Za-z0-9]+$/
+const VALID_HTML_TAG_NAME_RE = /^[a-z]+$/
 
 function isSelfClosing(tag: string) {
   return SELF_CLOSING_RE.test(tag)
@@ -28,6 +29,24 @@ function matchCloseTag(input: string) {
   return input.match(CLOSE_TAG_RE)
 }
 
+function validateTagName(tagName: string) {
+  const isValidComponentName = VALID_COMPONENT_NAME_RE.test(tagName)
+  if (isValidComponentName) {
+    return
+  }
+
+  const isValidHtmlTagName = VALID_HTML_TAG_NAME_RE.test(tagName)
+  if (isValidHtmlTagName) {
+    return
+  }
+
+  throw new Error(
+    tagName.trim() === tagName
+      ? `Invalid tag "<${tagName}>". Tag names must be lowercase HTML tags or start with an uppercase letter and can only include letters and numbers.`
+      : `Invalid tag "<${tagName}>". No whitespace allowed in tags.`,
+  )
+}
+
 /**
  * Parses a string for simple tags
  * @param input - input string to parse
@@ -42,13 +61,7 @@ export function simpleParser(input: string): Token[] {
       const match = matchOpenTag(remainder)
       if (match) {
         const tagName = match.groups!.tag
-        if (!VALID_TAG_NAME.test(tagName)) {
-          throw new Error(
-            tagName.trim() === tagName
-              ? `Invalid tag "<${tagName}>". Tag names must start with an uppercase letter and can only include letters and numbers."`
-              : `Invalid tag "<${tagName}>". No whitespace allowed in tags."`,
-          )
-        }
+        validateTagName(tagName)
         if (text) {
           tokens.push({type: 'text', text})
           text = ''