Contentstack is a headless CMS with an API-first approach that puts content at the centre. It is designed to simplify the process of publication by separating code from content.
Personalization is a powerful marketing tool that helps marketing and product teams to create variants for their website pages to engage customers. Through the results of these experiments, they can gauge which variations work best so that the overall customer experience can be enhanced.
In recent times, personalization has become more of a necessity than an option. Therefore, businesses have started using various personalization tools to help gain competitive advantage. One of such personalization tools is Dynamic Yield that helps businesses to enhance digital customer experience through machine learning, predictive algorithms, auto-optimization, and recommendations.
In this guide, we have discussed personalization, what it is and how you can implement it on your Contentstack-powered websites using Dynamic Yield. We have set up a system in such a way that on every page refresh, the variation changes as shown below:
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Learn about Implementing Personalization Using Dynamic Yield on Your Website